SEO

SIMRAN KAUR:

Title:  Cosmetics

Written by:  Simran Kaur

Subtitle:  Mac and Kylie Cosmetics

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
URL:	https://www.kyliecosmetics.com/	https://www.maccosmetics.ca/
Page Title	Kylie Cosmetics℠ by Kylie Jenner	MAC Cosmetics - Official Site
Meta Description	"Welcome! Kylie Jenner launched Kylie Cosmetics℠ by Kylie Jenner in 2016 after the global launch of wildly successful Kylie Lip Kit."	"Free shipping and returns on all orders. Offering more than 100 shades of professional quality makeup must-haves for All Ages, All Races, and All Sexes." />
Meta Keywords :	none	None
Structural elements:   H1, H2, H3	(h1) none (h2) none (h3) My Cart	(h1) MAC Cosmetics Canada - Official Site (h2) none (h3) M·A·C x Jeremy Scott Viva Glam Sia Studio Waterweigh
Bold/Strong tags and Italic/em tags	None none	LIMITED EDITION GET IT BEFORE IT'S GONE! ITALICS: none
Alt Text	none	none
Page Load Time (estimate or use Moz)	0.62 seconds	0.84 seconds
Call-to-action:	My cart Sign in Add to cart	Sign in my mac Shopping bag Add to bag
Anchored Text:	FAQ’S Term of use Privacy policy Shipping policy	Shop now e-gift cards order status animal testing return policy
Mobile Friendly: Yes/No	yes	yes
Social Media: (List all SM icons on the home page.	Facebook Twitter Instagram	Facebook YouTube Twitter Instagram

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Cosmetics are popular MAC cosmetics being the most popular and kylie cosmetics being the least popular. The peaks show that there is some activity which takes place in both the brands and the cosmetic industry.

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSI Graph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.   

Summary:

Strengths’ of Kylie cosmetics:  According to the analysis Kylie cosmetics is not performing very good as compared to the response generated to Mac. Kylie thereby is doing a great job on its social media profiles for example it has 730,371 YouTube subscriber and more than 15 million Instagram followers.

Strengths of Mac Cosmetics:  According to the analysis Mac is overall performing great with great range of products. It has more than 17 million Instagram followers and 461 YouTube videos with 489,602 subscribers

The areas in which Kylie cosmetics need to improve are:  Looking at the no. of YouTube subscribers Kylie cosmetics has very less videos as compared to other leading cosmetic brands. In today’s time everyone likes to see the popularity and the market review of that particular product before buying the product so only 11 videos would not be able to attract large audiences.

The areas in which Mac can improve: Mac has very limited areas to improve they are overall doing a very good job in social media platform and reaching its customers. What I feel the area could be improved upon is the prices of the product so that even middle incomed group can afford it.

The keyword sentences found on the sites were: NONE

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

To conclude after analyzing the SEO trends Mac is performing better than Kylie cosmetics on an overall basis. Mac is a well-known and renowned brand known to the cosmetic and make-up lovers as compared to Kylie. Beauty lovers like to review a product before they buy it so first impression videos’ do a great work for this. Kylie is not doing well on the videos’ part over YouTube as compared to Mac.

References

canada, m. (n.d.). Retrieved from https://www.maccosmetics.ca/

cosmetics, K. (n.d.). Retrieved from https://www.kyliecosmetics.com/

graphs, l. (n.d.). Retrieved from https://lsigraph.com/analysis/

trends, g. (n.d.). Retrieved from https://trends.google.com/trends/explore?geo=CA&q=cosmetics,kylie%20cosmetics,%2Fm%2F0gymbj

SATVEER KAUR HANS:

Title:  …cosmetics…………...

Written by:  ………Satveer Kaur Hans……………..

Subtitle:  …Maybelline and loreal Paris ……………………

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
URL:	https://www.maybelline.ca/?gclid=CjwKCAiAtorUBRBnEiwAfcp_YyGqIMPdhWcM6Sd55rlj-C7UAmrmX-Hu1saVAewxNEi6nkWxvsKiDhoCp4YQAvD_BwE	www.lorealparis.ca/en?gclid=CjwKCAiAtorUBRBnEiwAfcp_YzpUagjlm0kfGvyOw9IK6tEjntF0Tu3pA7xHB-vG8mvyjS7iRzjiKRoCKTUQAvD_BwE
Page Title	Makeup & Cosmetic Products, Tips & Trends - Maybelline New York	Skin Care, Hair Colour, Makeup, Hair Care & Styling | L’Oréal Paris
Meta Description	"Find all your Maybelline New York makeup products, tips and trends. #1 Cosmetic Brand in America, expert in mascaras, foundations, lipsticks & all things makeup." />	"Site L’Oréal Paris">
Meta Keywords :	none	none
Structural elements:   H1, H2, H3	(H1) "Maybelline" (H2) GIVE IN TO TEMPTATION (h3) Connect To Your Social Network SIGN-IN TO YOUR ACCOUNT	(h1) REVITALIFT CICACREAM (h2) Centella Asiatica (h3) "wishFlyoutText" Added to favorites
Bold/Strong tags and Italic/em tags	None                          None	None none
Alt Text	None	None
Page Load Time (estimate or use Moz)	0.63 seconds	0.68 seconds
Call-to-action:	Sign in               Your cart	Log in Signup Shopping bag
Anchored Text:	Find a store Site map Privacy policy Terms of use	Hair care Tips Tutorials Our experts
Mobile Friendly: Yes/No	yes	No
Social Media: (List all SM icons on the home page.	Facebook You tube Twitter instagram	Facebook You tube Twitter instagram

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

Beauty care products are mainstream Maybelline beautifying agents being the most well-known and loreal makeup being the minimum prevalent. The pinnacles demonstrate that there is some action which happens in both the brands and the restorative business.

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Summary

Strength of loreal Paris: According to the investigation loreal makeup isn't performing great when contrasted with Maybelline. Loreal in this manner is completing an awesome activity on its online networking profiles for instance it has 140,829 YouTube subscribers and 4.5 million Instagram followers.

Strength  of Maybelline: According to the investigation Maybelline is general performing awesome with extraordinary scope of items. It has 6.4 million Instagram followers and 278 YouTube videos with 196,852 subscribers.

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

Maybelline is better than loreal as it is more popular and socially active

References :

/www.google.ca/search?source=hp&ei=sFeKWuDxBOHujwSsi5nIDA&q=maybelline+new+york&oq=ma&gs_l=psy-ab.1.0.35i39k1l2j0i67k1j0j0i131k1l2j0l4.1578.1727.0.4264.3.2.0.0.0.0.110.219.0j2.2.0....0...1c.1.64.psy-ab..1.2.218.0...0.F4OkO2ZFwxI

/www.google.ca/search?source=hp&ei=lFiKWpLAAZDYsQWtyKuwBw&q=loreal+paris&oq=lorea&gs_l=psy-ab.1.0.35i39k1j0i67k1l9.290.1053.0.2429.6.5.0.0.0.0.459.604.0j1j4-1.2.0....0...1c.1.64.psy-ab..4.2.604.0..0i46i67k1j46i67k1.0.Ksfkx1ejgQY

lsigraph.com/analysis/?aweber=1

trends.google.com/trends/

MANJOT SINGH MAVI:

Title:  Cosmetics

Written by: Manjot Singh Mavi

Subtitle: Lancôme and Bobbi Brown Cosmetics

Introduction

A vital part of SEO is making your site simple for the two clients and web crawler robots to get it. In spite of the fact that web indexes have turned out to be progressively refined, despite everything they can't see and comprehend a site page a similar way a human can. Search engine optimization enables the motors to make sense of what each page is about, and how it might be valuable for clients.

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
URL:	https://www.lancome.ca/	https://www.bobbibrowncosmetics.ca/?msclkid=6339400494521e95c7931a87c5a82fb5&gclid=CJiprs3ko9kCFUyTxQIdVNgC7A&gclsrc=ds&dclid=CPzqt83ko9kCFYumaQodq8UNSw
Page Title	Lunar New Year - 2018 | Lancôme Canada	BobbiBrown.com
Meta Description	Discover French Beauty by Lancôme: makeup, skin care and fragrance. Be inspired by the tutorials featuring Lancôme's makeup artists and beauty experts Lancôme Canada"	"Shop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi' s latest looks, makeup tips and techniques."
Meta Keywords :	None	"Cosmetics"
Structural elements:   H1, H2, H3	H1- None H2- "hero__title" H3- product-tile__heading	H1- BobbiBrown.ca H2- None H3 (1) Sign up for Bobbi Brown Online Canada mailing list. You can unsubscribe at any time H3(2)We love birthdays
Bold/Strong tags and Italic/em tags	Bold- none Italics- none	Bold-Free Full Size Art Stick Liquid Lip in Rich Red Italic- none
Alt Text	None	none
Page Load Time (estimate or use Moz)	0.56 seconds	0.80 seconds
Call-to-action:	Store locator, View bag	Learn more, chat now, start shopping
Anchored Text:	Find a store, need help, skin care, make up, beauty mag	Carriers, terms and conditions, privacy, store locator, Let us help you
Mobile Friendly: Yes/No	yes	yes
Social Media: (List all SM icons on the home page.	Facebook, Twitter, Instagram, Pinterest, You Tube	Facebook, Twitter, Instagram, Pinterest, You Tube

Google Trends:

Google Trends Insights:

Cosmetics are popular, Lancôme is popular than Bobbi Brown. The trend shows Lancôme with an average of 15 and Bobbi Brown with an average of 7. (Lsi official site, n.d.)

Latent Semantic Indexing Keywords:

Summary:

Lancôme strengths are:

• Good Experience in cosmetics industry- Lancôme has a rich experience in cosmetics industry as it has been established since 1935. Lancôme products have great diversities like skincare, makeup and fragrance products. Its experience in producing cosmetics products has been stored for 66 years. It makes the consumers more confident of its products. (lancome swot analysis, n.d.)
• Guaranteed Product Qualification- Lancôme set up many research centres which collaborate with the international medical community to deepen its understanding of skin. It is done by Lancôme to ensure quality. (Lancome at the bay.com, n.d.)
  

Bobbi Brown strengths are:

• Simple and recognizable logo.
• Slogans speak up women.
• Simple, elegant design for containers.
• Considered luxury brand in Asia.
• All natural look and ingredients.
• Good customer reviews. (Bobbi Brown Cosmetics , n.d.)

Areas that need improvement for-

Lancôme:

• Lancôme sells its products at a high place, it should sell its products at reasonable price so more consumers can afford it.
• It should also set up more products for the younger consumers.
• It should focus on to increase market share as now it has a low market share. (lancome swot analysis, n.d.)

Bobbi Brown:

• No stores of its own. It sells only in large departmental stores. So it should open retail stores.
• Harder to gain exposure to consumers and it should do more advertising through online sources like social media and internet.
• Bobbi Brown should have to export their products internationally as now it sells only in domestic country.

The keyword sentences found on the sites were - None

Conclusion:

Lancôme cosmetics has a better grip in market than Bobbi brown on an overall basis. Lancôme has a rich experience in cosmetics industry. Bobbi brown slogans speak up more for women. Lancôme have a high price products whereas Bobbi brown considered as a luxury brand in Asia. Lancôme is doing more advertising as compared to Bobbi brown. (lancome swot analysis, n.d.)

References

Bobbi Brown Cosmetics . (n.d.). Retrieved from Bobbi Brown: https://www.bobbibrowncosmetics.com/

Lancome at the bay.com. (n.d.). Retrieved from Lancome cosmetics: https://www.bobbibrowncosmetics.com/

lancome swot analysis. (n.d.). Retrieved from swot analysis24.com: https://www.swotanalysis24.com/swot-l/63626-swot-analysis-lancome.html

Lsi official site. (n.d.).

Lsi official site. (n.d.). Retrieved from L S I Graph: https://lsigraph.com/