Cosmetic brand analysis according to Facebook Trends:

How often does each brand posts?

Talking about Kylie Jenner’s cosmetics they are quite active on Facebook they post almost every day regarding their products. They also posted about their new product range which will be launching on February 28. Analysing the recent posts on their Facebook page it is observed that they are working towards the launch of the new collection which is under the name of “weather collection”. This collection is gathering a huge response from the Kylie cosmetic lovers.

Talking about Mac, Mac is a popular brand amongst the cosmetic lovers on the whole, but having a look at the recent Facebook posts of mac they last posted on February 15 about their hyper real glow makeup palette. There is no new post after February 15^th, however, Mac made the cosmetic shoppers aware of their launch of new range under the name of Jeremy Scott by posting about it on Facebook.

Latest most successful Facebook posts:

These days Kylie Cosmetic’s weather collection is in a huge trend which has been launched on February 28 this year. The launch of this collection is gathering a massive response from the Kylie cosmetic lovers with 5k likes and 326 Facebook shares.

weather collection

Figure 1weather collection

Figure 2likes, shares and comments

    (facebook, kylie cosmetics, n.d.)

Coming towards Mac cosmetics their Jeremy Scott makeup range has gained a lot of popularity with 4.9K likes and 298 shares followed by their live video about Mac fix plus with Amy’s makeup box and Rachel Leary with 3.7K likes and 202 shares.

Figure 3Jeremy Scott collection

  (facebook, Mac cosmetics, n.d.)

Figure 4Mac fix plus  

  (Facebook, n.d.)

Does Kylie Cosmetics use 50 50 rule?

According to the daily marketing updates by Kylie Cosmetics on their official Facebook they seem to use the 50 50 rule.

Does Mac Cosmetics use 50 50 rule?

As compared to Kylie cosmetics Mac Cosmetics does not seem to follow the 50 50 rule as they are not regular with their marketing updates.

What makes these posts successful?

Both the brand names are enough to attract the makeup lovers with their product ranges and exceptional customer satisfaction.

·       Kylies “weather collection”:

This new launch is just WOW it has everything which is required for a superb transformation ranging from highlighters to lipsticks it has everything in it. This collection is enough to attract the cosmetic lovers. Packaging plays an evident role in generating the customer response towards any product. The packaging or in other words the look of the “weather collection” is remarkable same as the products in it. The whole kit is priced at $280 which is a nominal amount for a brand like Kylie and so many products.

Figure 5Weather Collection

  (facebook, kylie cosmetics, n.d.)

·       Mac’s “ Jeremy Scott”:

The Jeremy Scott collection from includes colours for eyes, lips and cheeks. They are packed in the form of music tapes, boom boxes etc. probably attracting the music lovers and of course the cosmetic lovers.

(facebook, Mac cosmetics, n.d.)Figure 6Jeremy Scott