CONTENT MARKETING IDEA FOR BOBBI BROWN COSMETICS-

DISCLAIMER: “This is a student concept for Sheridan’s Pilon School of Business Social Media Marketing course”.

Ø  Bobbi brown is a female- run company and its target market is women.

Ø  The best social platforms are Facebook, Instagram, You- Tube and twitter.

Ø  Bobbi Brown should do more on twitter side as it tweets very less on Twitter like just for 3-5 times in a month and sometimes only a single or couple of tweets are done by itself and it should improve and do more involvement by doing regular tweets and posting stuff like it is doing on its other social media channels.

Objectives of the content marketing strategy-

Ø  Bobbi Brown should do more involvement in twitter account and for the achievement of this it have to hire more social media related staff in the company’s marketing section. To build an impressive Twitter account it should post videos, pictures, products information on the Twitter account but it should be different and creative in form of presentation, if it is same as other social media channels than people can give less attention to it.

Ø  The launch of its content marketing campaign should not rely on one special occasion in a year. Researches shows that Seasonality is becoming a trend in cosmetics market. It should segment the seasons and set according to each type of season like in winters consumers prefer additional care and hydration for the skin. So in winter it should launch more products related to this category.

Ø  Bobbi Brown could gain a group of target market by producing season based products and it will surely benefit in customer range growth, increase in sales and this campaign will set a trend in consumers about more curious and positive towards their products.

Ø  Twitter will also get a new and amazing stuff by adopting seasonal campaign and it helps the company in multiple ways.

Ø  We can also add you- tube in this campaign as Bobbi Brown has 165,066 subscribers and it has a large number of viewers.