Wednesday, 21 March 2018

Maybelline and L’Oréal Paris on YouTube


How often does each company upload a video?
Maybelline posts the videos almost every week or once a week whereas L’Oréal Paris hardly posts anything in a year. Its last post seen is around a year old. The duration of the videos in both cases vary accordingly, the video duration in case of Maybelline is around 5 minutes whereas L’Oréal Paris has very short duration for these videos.


What types of content does they post?
Both companies have a great similarity in content as both deal in makeup products yet the content posted by Maybelline is much more wider than L’Oréal Paris. They mainly post make over videos, or make up tutorials. L’Oréal Paris also post about hair care products as they also deal in that.

In the description area what kind of content is included?

In the description area they mainly include summary of the video, the link to their other websites like as Facebook , Instagram etcetera along with the category and YouTube license.

Apart from that they also provide links to their other videos too and people can also leave their comments in the comment box given below the video.


Successful videos on YouTube
 The recent video of Maybelline which was successful was of around 5 minutes which was posted on December 11, 2017 and it got around 710 likes. On the other side, L’Oréal Paris got just 174 likes for a video posted on October 19th, 2017 of a very short duration.  

What the reason that why these videos are very successful-
Maybelline has more subscribers as compared to L’Oréal so as an obvious fact it would have more views and more likes. Apart from that these videos have much useful information like as makeup tutorials which are more widely seen than other video clips.

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