How often does each cosmetics company post?
Lancôme is very active on Facebook and
get 9.7M likes on their page. It posts the pictures of their cosmetics on a
regular basis like 2 or 3 days after a post. Some of its posts didn’t get much
likes because it put many posts than other cosmetics brands do. (Lancome,
n.d.)
Bobbi
Brown is also very active on Facebook and get 4.6M likes on
their official page and it post on a regular basis and get an average of 300-400
likes on every single post. (Bobbi
Brown cosmetics, n.d.)
What kind of content does each cosmetics company post?
Lancôme
posts are very attractive and contains information regarding their products
price, availability of various varieties in different colours and so on. They
promote their products through fashion models and creative pictures. It also
include events happening in the world in their posts like a recent post by Lancôme
on Chinese New Year. It also uses a strong and appealing wording in captions to
attract more customers.
Bobbi
Brown do promotion of their products by posting pictures of
their brands but it includes more fashion models into their post than Lancôme.
It also have more videos on their page than Lancôme and post events on their
page in order to gain customers attention. Its pictures are basic and not very
creative. It includes the information related to price, variety, availability,
online selling, etc. (Bobbi
Brown cosmetics, n.d.)
Does each cosmetics company use the 50/50 rule?
Lancôme offers exclusive samples and
its members receives a luxurious sample of their wish with any order. You can
select them from a list delivered by Lancôme during the order confirmation
process.
Bobbi Brown promotes through the models and it posted more videos and pictures and do the live promotion of their product and give chance to online public to participate.
Bobbi Brown promotes through the models and it posted more videos and pictures and do the live promotion of their product and give chance to online public to participate.
Most successful post:
Lancôme:
Its most successful post was on September 24, 2017 and it got 8.5K likes, 265
comments and 288 shares.
Bobbi
brown: Its most successful post was on January 18, 2018 and
it got 5.6K likes, 86 comments and 145 shares.
Why are
these posts successful?
The lancome posted a photo of Julia Robert
and she was smiling in that photo and they add a caption of “Julia Robert has a
bright and pure smile. Let the shine
illuminate your lives! It was very appealing and attractive and got highest
numberv of likes than other likes.
The bobbi brown posted a photo of a
foundation in their post and also posted a link in the caption and they also
did a facebook live for that particular foundation. It attracts the
attentention of the viewers and also get more likes than othe posts.
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