FAN PAGES: Introduction of Fan Pages, Influencers etc. for Kylie Cosmetics and Mac cosmetics:

Introduction of Fan Pages, Influencers etc. for Kylie Cosmetics and Mac cosmetics: (BY Simran kaur)

Firstly talking about as posted by Alannah Dykes on Elite Daily on March 1, 2018 i.e. post the launch of the highly demanding “weather collection” by Kylie Cosmetics the title on the post clearly says that the reviews are shocking.

The launch of this “weather collection” is inspired by Kylie’s daughter Stormi and has gathered a huge response from the cosmetic lovers that the shelfs are going all empty.  The neutral shades are in a popular demand but as the spring approaches people are also liking the vivid spring colours included in the kit. (dykes, n.d.)

Figure 18fans review the weather collection by Kylie

YouTube makeup vlogger Nicole Concilio posted a video on February 28, 2018. This video includes a tutorial and first impression reviews about the “Weather Collection” launched by Kylie Cosmetics. She mentions the prices as well of the products in the kit and also provides the viewers with the swatches and pigmentation of the liquid eyeshadow duos. The 3 lipsticks and 1 gloss in this kit have also been reviewed and tried on along with make the viewers aware with the prices. The last product reviewed were the highlighters which are extremely pigmented and give a shot to a great makeover. This is the link to the video.

Figure 19Weather collection tutorial and review by a YouTube vlogger

https://www.youtube.com/watch?v=5tPugvYE6wM

Lauren McGrath’s reviewed in the Philadelphia’s phillymag under the Shopping title about the Kylie lip kits. She reviewed about 3 lip kit shades as follows:

·       Kourt K

·       The gloss Literally

·       Shade 22

She very precisely reviews the above mentioned 3 colours. She has inserted pics of time slots i.e. how well the colour stays on lips as the day passes and what kind of texture and colour each lip shade is having. She also explains how each shade feels on the lips and what other people say about how these looks. (McGrath, n.d.)

Figure 20Kylie lip kits review

Mac cosmetic Fan pages, Influencers etc.:

As posted by Kristen Oldham Giordani on totalbeauty.com about the 15 best and 4 mac beauty products according to her. She writes that she is Mac cosmetic lover from past 10 years but she is very disappointed with Mac’s matte crème which retails for $18 and is a complete fail for her this made her breakout rather than mattifying the shine. (giordani, n.d.)

Figure 21 Fans reviews about Mac matte creme

She also writes about an eyeshadow which plays a great game. She says this is the best eyeshadow one can ever use and would never like to switch to another brand when it comes to eye shadows. This eyeshadow is priced at $14.50. (Giordani, n.d.)

Figure 22review about Mac eyeshadow

YouTube channel named “Macaholick” posted a video about Mac’s newly launched “Jeremy Scott” collection. The video was a review about almost all the products included in this collection. She also included the swatches of all the colours included in the eye shadow palette.   The video has first impressions of the highlighters, bronzer and blush. The packaging of the whole collection is very unique. Following is the link to the video.

Figure 23Jeremy Scott collection and swatches

https://www.youtube.com/watch?v=mh4Ft-ka3bw