Cosmetic brand analysis according to Twitter Trends:

Analysing the recent tweets for Mac and Kylie cosmetics: (By Simran Kaur)

·       Kylie cosmetics is very active on Twitter as compared to Mac. They tweet almost every day. There newly launched “Weather Collection” gained a lot of popularity with 1.6K likes. They update the Kylie cosmetic shoppers with all the information about the product for example if any product is out of stock or if any product has been restocked or any one day sales or freebies with the purchase. There free makeup bag for one day with any order also attracted positive customer response with 747 likes as who does not like free gifts.

Figure 7twiiter: Weather Collection

    (twitter, kylie cosmetics, n.d.)

Figure 8 one day freebie with every purchase

  (twitter, kylie cosmetics, n.d.)

·       Talking about Mac cosmetic’s twitter scenario they last tweeted on April 12^th, 2017 which is a long time back. They did not Tweeted anything about the Jeremy Scott makeup collection which was launched in February and attracted a great response from cosmetic lovers on Facebook.

Does Kylie Cosmetics use 50 50 rule over twitter?

Kylie Cosmetics update their twitter account by tweeting everyday about their products for example there free makeup bag with every purchase on March 1, their new launches, restocking of any products etc. all these tweets reflect that Kylie Cosmetics use 50 50 rule very well.

Does Mac Cosmetics use 50 50 rule over twitter?

Mac Cosmetics does not tweet frequently about any of their marketing or product updates so they are not following the the 50 50 rule.

What is the most successful tweet on twitter?

·        Analysing the quantifiable data i.e. on Kylie cosmetics official Twitter site it is analysed that there recently launched “Weather Collection” gathered a huge response from the Kylie cosmetics followers on Twitter. It was liked by 1.6K people and was retweeted by 154 followers on their personal Twitter accounts.

Figure 9likes and retweets for the weather collection

  (twitter, kylie cosmetics, n.d.)

·       On the other hand Mac on February 2^nd ,2017 posted about the viva glam products and the money earned from the sale of this product range go to the Mac fund aid for helping the HIV sufferers. It was liked by 1.4K Twitter users and was retweeted by 566 retweets.

Figure 10viva glam product range

 (twitter, n.d.)

What makes these posts successful?

·        The “Weather Collection” by Kylie cosmetics is the recent successful post which gathered a great response post the launch on February 28th. It was liked by a lot of twitter followers which is proved by the no. of likes it received that is 1.6K. People also retweeted this post by bringing the retweet no. to 148. This new makeup collection has a vibrant colour contrast box and ranges from highlighter palettes to lipsticks etc. for a very good price of $280. They have already been sold out of their yellow glitter liner for about which they tweeted on March 1 i.e. not even 24 hrs post the launch.

Figure 11highly demanded yellow glitter liner from the weather collection

(twitter, kylie cosmetics, n.d.)

·       Discussing about Mac according to their twitter posts their Viva

Glam products gathered a huge customer response which is reflected by 1.4K likes and 566 retweets. 100% of the money earned from the sale of this product range goes towards Mac’s fund aid and will be used in helping the HIV sufferers.