DISCLAIMER: “This is a
student concept for Sheridan’s Pilon School of Business Social Media Marketing
course”.
·
The marketing idea
explained here could be used to attract for young girls and working ladies. The
social media platform which could be used for this could be either Facebook or
Instagram as these two social medias are most widely used by young generation
these days. Twitter could also be included in that but it could have a bit lesser
access. They could use either success
stories of people who have used their products and got positive results or
could use live makeup sessions to attract more public.
Goals
of the Content Marketing Strategy:
The
foremost goal of this strategy is to attract more audience and create more
awareness among people about the right usage of products including the benefits
they could have from the products which would ultimately incline the sale of
the product. This could be achieved by hiring makeup artists or people who use
Maybelline products who could provide makeup tutorials to the viewers. The
makeup artists should post first impression videos and swatch the colours
included in the collection so that the viewers can be made well aware of the
actual product.
The launch of this
marketing campaign could be near to new year or on Christmas Eve as this time
people have lots of parties coming followed by parties on New Year’s Eve and
maximum people use makeup. This will boost the sales and generate a great public
response towards the brand as now people will be first able to see the product
the colours etc. before they make a purchase.
Inforgraphics
Inforgraphics
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