How often does each cosmetics company upload a videos?
Lancôme
is active on you tube and has 52K
subscribers and it uploads 407
videos. It uploads usually a short length videos and it uploads its last video
6 months ago. It is not active as its Facebook and twitter accounts. (Lancome
Official, n.d.)
Bobbi
Brown has 165,066
subscribers and it is more than Lancôme. It uploads 120 videos and it uploads usually medium length videos and
sometimes long up to 35 minutes. It is much more than Lancôme. It uploads it
last video 1 month ago. (Bobbi Brown, n.d.)
What types of content does cosmetics companies post?
Lancôme
tells their customers about their products like foundation, mascara, lip gloss,
etc. And in these videos they tells the right, easy and fast usage and do make
up like a pro. It also include interviews of real customers and make it more
realistic for users. It uses a logo of 2 minutes beauty sleep routine in some
of its videos. Cartoons are also use to make it creative.
Bobbi
Brown uploads videos regarding makeup tutorials in which
they teach right and easy ways of using their products, information about new
products, interviews of famous makeup artists, tips from makeup artists and
almost all of its videos conveying their products to customers.
In the description area what kind of content is
included?
Lancôme
included its history, summary and its social media accounts links and channels.
Bobbi
Brown also include its history, summary, channels and its
social median accounts links, store locator, blog address, and official page.
Successful videos of cosmetics brands on YouTube
Lancôme most
popular video was published on 17 January, 2017 and it has 712,237 views and 1K
people liked it. It was presented by a makeup artist Lisa Eldrige and it was on
foundation and it got 117 comments and almost all likes was positive and people
like it. (Lancome Official, n.d.)
Bobbi
Brown most viewed and popular video was published on 4
October, 2017 and it got 3K likes and 178 comments and almost every comment is
positive towards the video. (Bobbi Brown, n.d.)
What the reason that why these videos are very
successful
Lancôme-
Its comments are very positive towards the video and it is most viewed video
among other uploaded on its channel. The information was real and useful.
Bobbi
Brown- . The viewers liked the natural and fabulous way of
presenting it. This video was presented by Kim Soane, Bobbi Brown’s executive
director of Artistry. In the video, she showed her quick morning routine and
get ready for work.
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