Analysing
YouTube content for Mac and Kylie cosmetics: (By Simran Kaur)
· After
analysing the YouTube trends for Kylie Cosmetics it is observed that Kylie
cosmetics is not very active on YouTube as it is on other social media
platforms. It only has 11 videos in total which is very less according to the
no. of subscribers. They posted a video a month ago about their silver series
brushes which had only 43K views. The video which had highest views were the
glosses by Kylie Jenner. It had 14M views but it was posted a year ago.
Figure 12first
video with maximum view about kylie glosses
· After
analysing the YouTube trends for Mac Cosmetics it is observed that Mac
cosmetics is quite active on YouTube as compared to Kylie Cosmetics. It has 462
YouTube videos with 493K subscribers.
Figure 13Mac
eyeshadow hack
Does
Kylie Cosmetics use 50 50 rule over YouTube?
As per the analysis having only 11 videos on YouTube
for a brand like Kylie does not satisfy the marketing rule of 50 50. They did
post anything about their “Weather Collection” on their official YouTube
channel which if posted should have gathered a great response form the viewers.
Does
Mac Cosmetics use 50 50 rule over twitter?
As per Mac’s official YouTube channel they have 462
YouTube videos though they do not post about every new product coming up or any
first impressions videos but the no. of videos has a very significant
difference as compared the videos of Kylie’s YouTube channel. They do follow
the 50 50 rule as compared to Kylie cosmetics but only till some extent.
Which
is the most viewed video on YouTube?
· Kylie
cosmetic’s “glosses by Kylie Jenner” had 14M YouTube views which was posted a
year ago followed by the “fall lip kits” which was posted 5 months ago had 4.6M
YouTube views.
Figure 14glosses
by Kylie Jenner
Figure 15fall
lip kit reviews
· Mac
cosmetic’s “hack your eye shadow PREP+PRIME+FIX” which was posted a month ago
has been viewed by 702K YouTube subscribers on Mac’s official YouTube channel
followed by the Mac “Cocktail glam look”
was viewed by 698K views and was posted a week ago.
Figure 16eyeshadow
hack using fix plus
Figure 17cocktail
glam look
Why
were the video posts successful?
· “Glosses
by Kylie Jenner” is the first YouTube video on the official YouTube channel of
Kylie Cosmetics. This video was a head start of Kylie Cosmetics into the
market. This video was directed by Colin Tilley and featured the first look of
Kylie lip glosses. As this was the first video it had great response from the
audience with 14M views.
· The
fall lip kits also had a great response from the viewers with 4.6M views as it
was kind of a first impressions video of all the lip colours in the fall lip
kits collection.
· Mac
cosmetic’s “hack your eye shadow PREP+PRIME+FIX” video has 702K YouTube views
these video shows the difference of the eye shadow colour with and without fix
plus i.e. how the colour actually comes up in a metallic look after few sprays
of the fix plus.
· Also,
the “Cocktail Glam look” video posted by Mac Cosmetics a week ago has been
viewed by 698K viewers. This video features Sonic Sarwate the global senior
artist for Mac who created the glam cocktail look explaining everything in
detail i.e. what products have been used to create the type of look.
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