CONTENT
MARKETING IDEA FOR KYLIE COSMETICS
DISCLAIMER: “This is a student concept for Sheridan’s
Pilon School of Business Social Media Marketing course”.
· This
content marketing idea campaign is being generated for Kylie Cosmetics to
target young girls and women.
· The
social platforms that will be used for this marketing campaign will be
Facebook, Twitter, and Instagram.
· Analysing the Kylie Cosmetics marketing trends
on social media I feel that YouTube scenario of Kylie Cosmetics should be
improved upon.
· Kylie’s
YouTube channel has only 11 videos which are not enough to satisfy the market
trends of the cosmetic market and cosmetic lovers.
Goals
of the Content Marketing Strategy:
· Firstly,
hiring makeup artists for the YouTube channel can be a great opportunity for
improving the scenario of the brand. The makeup artists should make a point
updating the subscribers by posting about any new launch and about the highly
demanding products.
· The
makeup artists should post first impression videos and swatch the colours
included in the collection so that the viewers can be made well aware of the
actual product.
The launch of this marketing campaign will be on Christmas
Eve as this time people have lots of parties coming followed by parties on New
Year’s Eve and maximum people use makeup. This will boost the sales and
generate a great public response towards the brand as now people will be first
able to see the product the colours etc. before they make a purchase.
Following is the mock up poster for the Marketing Idea
Generation:
This campaign will attract the cosmetic lovers in the
market. People will now be aware of the new product launches and updates
regarding any product on YouTube because these days YouTube is such a social
media platform which is growing steadily. People spend time searching for
products online on YouTube channels especially when it comes to buying makeup.
I myself browse various makeup channels on YouTube before bringing a cosmetic
product to my vanity box. The first impression, tutorial and review videos
about the products will help the people to get a better glance at the product,
its look and its nature. As this
campaign is planned to come into the market on Christmas’s Eve people will
become well aware as at this time many parties come up and everyone loves using
makeup at parties even this will be more popular because Christmas is followed
by New Year which also means a whole bunch of parties and gift exchanges on the
way.
INFOGRAPHICS:
INFOGRAPHICS:
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