Maybelline and L’Oréal Paris on Facebook

How often does each brand post?

Maybelline and L’Oréal Paris both are equally active on Facebook and they post every new product launched here on Facebook page almost on daily basis but this rate is found to be less for Maybelline than L’Oréal Paris. The reason for this difference could be to make their promotion more qualitative than to be more quantitative as L’Oréal Paris has more products related to skin care, makeup etcetera as compared to Maybelline.

What kind of content does each company post?

The content of both the companies is almost same as they mainly promote their upcoming products yet the products vary in various ways, like as products available online or in stores, products related to makeup, skin or many more.

For example in case of Maybelline, it mainly posts new products and mostly the makeup products such as eye shadows, eye liners, and mascara and lip glosses etcetera. On the other hand, L’Oréal Paris promotes not only eye makeup products but also the skin care. L’Oréal Paris also shows the availability of the products that whether it is in stores or online. They both use videos as well as regular posts.

Maybelline uses short video clips related to makeup tricks or newly launched products more often than the pictures yet L’Oréal Paris has the reversed pattern. Its frequency for posting photographs is more than short clips and has slightly lesser followers.

  

Does each company use the 50/50 rule?

Yes both companies use 50/50 rule as they both use some fake as well as true information. Most of the fashion products do use false information to have more sales in their products, this can be clarified from their posts.

Most successful post

The most successful post in case of Maybelline is a short clip of duration around 1:01 of Victoria Lyn Lip Swatches which was posted on January,24^th. It had approximately 1K likes and around 41K views as well as 144 people shared it.

https://www.facebook.com/maybelline/

on the other side, L’Oréal Paris got far more likes in videos too yet it was about a typical day look. It was basically a guide to use various L’Oréal Paris products on a typical day. This post was published on 13^th February which has almost 152 likes with an overall of 68k views but with just of a 20 shares. Also the clip was too short to watch for just 0:35 minutes.

https://www.facebook.com/lorealpariscanada/

   

 Why are these posts successful?

In case of L’Oréal Paris the post was most successful as it was posted a day before valentines, a day specially celebrated due to which it was mostly liked and viewed. However in case of Maybelline, yet the post was successful but it got less likes and views than L’Oréal Paris.