Cosmetics brands analysis according to Twitter trends-

How often does each cosmetics company tweet?

Lancôme tweets on an average of 5-6 times in a month and sometimes its tweets goes up to 10-15 times and it is active on twitter. It has 3734 tweets. (Lancome , n.d.)

Bobbi Brown tweets 3-5 times in a month and sometimes only a single or couple of tweets are done by itself and it is also an active cosmetics brand on twitter. It has 19.2K tweets. (Bobbi brown, n.d.)

   What kind of content does each cosmetics company post?

Lancôme post different types of content on the twitter page like it post promotion, sales, different variety with different specialities, gorgeous designs, videos and pictures of models displaying their products. Its most of the content is similar to its Facebook page.

(Lancome , n.d.)

Bobbi Brown also post different stuff on their twitter account and it includes different designs, new additions, promotion, pictures and videos, it added a new type of promotion in different style like it post a photo of cake with a foundation and said that “cake is for eating, not for foundation” It is a new way to promote weightless foundation.

(Bobbi brown, n.d.)

Does each cosmetics company use the 50/50 rule?

Lancôme posted links almost in every post and it is very helpful for the viewers to get information. It includes pictures of many celebrities into their tweets and it acts as promotional tool.

Bobbi Brown promote their foundation by giving example of cake it includes hashtags like #AllDaySmile in their most of the tweets and it is very attractive and gives a positive look. (Bobbi brown, n.d.)

Keywords sentences used by cosmetics brands:

Lancôme includes a hashtags like #BAFTA, #nationalLashDay, in many posts and they add their link above the picture of its brands or fashion models.

Bobbi Brown includes a hashtag #AllDaySmile in almost every post which includes a picture and it posts more videos than Lancome.

Which are the most successful recent posts?

Lancôme’s most successful post was on February 12, 2018 as it got 1.5K likes, 282 retweets and 8 replies. It was a photo in which a model was posing and including text “The quirky things are what make you beautiful.” (Lancome , n.d.)

(Lancome , n.d.)

Bobbi Brown’s most successful recent post was on February 4, 2018 and it got 78 likes, 23 retweets and 1 reply. It was a picture of Bronzing powder set.

Why are these posts being successful?

Lancôme’s post was conveying a good and appealing words like “The quirky things are what make you beautiful.” It gain the much higher attention of people than other posts and picture of Lily Collins makes it very attractive.

Bobbi Brown’s post was about a social work for fight against cancer and it offers a 20% sales to donating for the breast cancer survivors. It included a hashtag of #PinkRibbon25.