Maybelline and L’Oréal Paris on Twitter

How often does each company posts?

Like as Facebook, each company is equally active on Twitter too yet their pattern again changes in case of variety of products that what they are selling. Like as Maybelline mainly focus on eye makeup products just as it is doing on Facebook however the product promotion of L’Oréal Paris is different. L’Oréal Paris do focus on lip colours along with eye makeup products yet they also promote some of their other products such as hair care and skin care products which are hardly found on Facebook.  Maybelline has around 131k pictures as well as photos altogether with approximately 42.7k tweets and L’Oréal Paris has only 1979 photos along with videos which means Maybelline tweets more often than L’Oréal Paris.

What kind of content does each company post?

Tweets of Maybelline are mainly related to lip colours. Here on twitter, their promotion of eye makeup products is less as compared to Facebook.

https://twitter.com/Maybelline

Whereas L’Oréal Paris posts more about hair care products which was very less in case of Facebook promotion and was hardly present.

                 https://twitter.com/lorealparis

                                                                      

Keywords sentences used by Maybelline-

Maybelline does not use much hashtags like other brands but promotes the products by keeping the content simple but it do tag some other brands as well as celebrities in its posts  such as

Whereas L’Oréal Paris do promote their products using posts related to women empowerment so their posts could be seen full of those kind of tags or keywords which have some hidden message like as in the given post below.

Which are the most successful recent posts?

The most successful post in case of L’Oréal Paris is a video which was posted to promote an event organized by L’Oréal Paris and it was retweeted on February 21^st, which got 387 views and 14 people reposted this.

However in case of Maybelline, they also posted a short clip on March 1^st,of an eye makeup product which got more than 2000 views and 152 people liked it yet its reposting rate was quite less.

  

Why are these posts being successful-?

The reason of being these posts more successful is the type of products they are advertising. Maybelline got more views because of the choice of the product being promoted, also this product is soon to come that is why it got more views. It can also be said that the L’Oréal Paris is posting more related to social events which hardly gets people’s attention.